About Me.
Bicycle industry professional with over 20 years of experience spanning service leadership, product development, entrepreneurship, and elite event support. From local bike shops to collaboration with professional triathlon events, I’ve built a career driven by performance, innovation, and a lifelong passion for cycling on and off the bike.
2004 — The Beginning
Crazy Cat Cyclery El Paso, TX
Started working in a local bicycle shop during my senior year of high school. What began as a part-time job quickly turned into a passion for the craft and culture of cycling.
2005–2007 — Skill Building
University Cyclery - Austin, TX
Moved to Austin for college while continuing to refine my mechanical skills. After two years, I chose to step away from college to pursue competitive mountain bike racing.
2007 — High-Performance Racing
Olympic Training Center - Colorado Springs, CO
Selected for a grant-supported program to pursue a mountain bike racing career. Although short-lived, the experience sharpened my focus and commitment to the industry.
2007–2015 — Mastering the Trade
Crazy Cat Cyclery El Paso, TX
Returned home and spent eight years growing as both a racer and a mechanic. Advanced to Service Manager, gaining leadership experience and deep technical knowledge.
2014–2019 — Product & Industry Innovation
Kogel Bearings
Joined an early-stage startup and progressed from shipping and inventory to Account Manager and Operations Manager.
Worked directly with sponsored athletes and World Cup mechanics on product development and performance-driven solutions.
2018–2023 — Entrepreneurship
Handske (Co-Founder)
Launched a bicycle glove brand where technology met art.
Shifted from technical work to creative direction, branding, and business strategy. Eventually transitioned out as the brand evolved under new ownership.
2020–2025 — Reinvention & Adaptation
Crazy Cat Cyclery El Paso, TX
Returned during the COVID era to help reshape shop operations, applying lessons from product development and brand management to a changing retail landscape.
2021–2024 — Global Event Support
Playtri - Ironman Events
Worked as a traveling contractor bicycle mechanic supporting Ironman events nationwide. Built strong industry relationships and expanded expertise in elite event support.
2022–Present — Elite-Level Consulting
Bike Works - Kona Hawaii
Contractor Bicycle Consultant supporting high-performance athletes in a world-class endurance environment.
2024–Present — Elite-Level Mechanic
Professional Triathletes Organisation (PTO)
Professional bicycle mechanic working directly with elite triathletes on the global stage.
Home Base & Beyond
Rad Dog - El Paso, TX
Home shop when not traveling; bringing experience from racing, startups, and elite-level service back to the local community.
Entrepreneurship
Certified Suspension Technician
2026 UBI Advanced Suspension Graduate. Operating a suspension focused work-shop to bring factory level service and tuning to bicycle suspension.
Entrepreneurship
STR - Management
Alongside my wife, remodeled and managing our first short term rental property. Currently completing 180-hour coursework to represent investors in STR acquisition and provide property management.
my motivation
Off the Clock
Continuing education, bike rides and runs with my wife, and plenty of outdoor time with our three dogs, usually on a trail or at the dog park.